Privacy Policy
Effective Date: 9/15/26
Welcome to https://athena-cf.com/ ("Site"), a website owned and operated by Athena CF LLC ("Athena", "we", "us", or "our"). This Privacy Policy describes how Athena handles your personal information in connection with:
The Site, and
In the course of providing our consulting services ("Services")
This Privacy Policy details how we collect, use, share, disclose and secure your personal information. If, after reviewing this Privacy Policy, you have any questions or privacy concerns, please send us an email to info@athena-cf.com.
Business Customers and Customer Information We Collect on Behalf of Our Customers
We target our Services to business customers, not individual consumers. As a business customer, when you engage Athena to provide the Services, we collect and use information that is necessary for the performance of those Services as a processor or a service provider. We process personal information only in accordance with our customer's instructions in accordance with a data processing addendum and/or other agreements. The customer is the controller and the entity that solely determines the purposes and means for which the personal information is processed. If you have questions about how customers handle your personal information, please refer to their privacy policies and contact them directly.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes to this Privacy Policy, we will post our updated Privacy Policy to the Site. By your continued use of the Site and/or Services, you will be deemed to consent to the terms of the revised Privacy Policy.
What Personal Information Do We Collect?
Personal information means any identifying information, usually your name in combination with another identifier, such as address, email address, or telephone number. Personal information does not include anonymous or aggregated data that can no longer be used to identify a specific person, even if combined with other data. The specific definition of personal information varies from one jurisdiction to another.
We collect personal information directly and indirectly.
Personal Information We Collect Directly
We may collect personal information about you when you book a call with us, sign up for a mailing list, fill out a “Contact Us” form, or contact us for more information about our Services by calling or emailing us.
The information we may collect includes, but may not be limited to:
Name, email address, phone number, mailing address, and other location or contact information
Your company name, role and business affiliations
Geolocation data
Internet or other similar network activity, such as IP address, browsing history or information on a user’s interaction with a website or application
Professional information, including work history and resumes when you seek employment
Other information related to your requests or inquiries or information
Personal Information We Collect Indirectly
We automatically collect certain information when you visit, use, or navigate the Site. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as
Location, date and time you access the Site, and IP addresses to measure our website traffic and to help provide a more personalized experience;
Your browser type and other technical specifications such as device ID, hardware/software type, internet service provider, serving domains;
Files and cookies that allow us to “recognize” you when you navigate the Site, to credit your account for various online transactions and collect data such as analytics, page views, ad views, and interaction data. For more information on cookies, please see “Cookies, Pixels and Similar Technologies” section below; and
·Your activities on the Site during a session.
This information is primarily needed to maintain the security and operation of our Site, and for our internal analytics and reporting purposes.
How & Why We Use Your Information
We will use your personal information in order to:
Provide the Site and Services
Communicate with individuals who contact us via the Site contact form
Respond to and fulfill your requests for Services or other inquiries
Contact you in connection with any of our Services and transactions on our Services
Contact you for marketing purposes
Contact you for job positions for which you apply
Understand how you use the Site and perform research and analytics
Enhance user experience and customize, personalize and deliver content that you see on the Site, including for marketing and advertising purposes (such as on social media)
Enforce our user agreements and other contractual rights, and protect our rights and property and the rights and property of others
Enable feedback
Comply with the law
Do Not Track and Global Privacy Control Signal
We do not respond to or alter our practices based upon your selection of the "Do Not Track" setting. We honor the global privacy control signal.
Social Media Links
Our Site may contain links to other websites. These websites may have privacy policies different from our Privacy Policy. The Site may also contain certain social media icons or widgets, such as Instagram, Facebook, LinkedIn, and Twitter (X). Although you can view the material we have linked to, you may have to create an individual account or register to use these third-party social media sites to use interactive features. Any interaction on social media or other third-party websites is governed not by this Privacy Policy but by the terms of use and privacy policy of the particular platform.
Disclosure of Your Information
Service Providers and Partners
We share personal information with companies that perform services on our behalf, such as:
Site hosting services
CRM provider
Analytics (including in-Site analytics) partners
Marketing and advertising partners
Customer service providers
Subcontractors
Legal Obligations
We may share your information with any person or entity where we believe in good faith that such disclosure is necessary or otherwise appropriate to: (a) comply with the law or in response to a valid subpoena, court order, government request, or other valid legal process; (b) produce relevant documents or information in connection with litigation, arbitration, mediation, adjudication, government or internal investigations, or other legal or administrative proceedings; (c) protect the interests, rights, safety, or property of Athena or others; or (d) enforce the user agreement terms or other contractual obligations.
Business Transfer
As we continue to grow, we may purchase websites, applications, subsidiaries, other businesses or business units. Alternatively, we may sell businesses or business units, merge with other entities and/or sell assets or stock, in some cases as part of a reorganization or liquidation in bankruptcy, as well as raise capital through financings. In connection with, in contemplating, or as part of, these transactions, we may transfer your personal information to another entity upon a merger, consolidation, financing or other corporate reorganization in which Athena participates, or to a purchaser or acquirer of all or a portion of Athena' assets, bankruptcy sale included.
Consent
We may share your information with any person or entity when we have your consent in order to provide the Services or Site.
Aggregated and De-identified Information
We may use and share non-personal information about you or your use of the Site, including any de-identified and aggregated data with third parties without limitation.
Cookies, Pixels, and Similar Technologies
We may use cookies, pixels and similar tracking to gather information when you interact with our Site. Some online tracking technologies help us maintain the security of our Site, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
Cookies are small data files placed on your device (computer, smartphone, tablet, etc.) when you visit our website. These files help us enhance your experience by remembering your preferences, providing personalized content, and improving website functionality. We use both session cookies which are temporary and persistent cookies that remember your device until it is expired or deleted.
The categories of cookies we use are:
Essential Cookies. These cookies are necessary to the core functionality of our Site and some of its features, such as access to secure areas.
Analytics Cookies. These cookies collect information that can help us understand how our Site is being used. This information can also be used to measure effectiveness in our marketing campaigns or the performance of our Site.
Marketing Cookies. These cookies are used to deliver personalized advertisements and make advertising messages more relevant to you.
Pixels. Pixels are small transparent images embedded in a website, email or ad and may provide information to platforms who may combine your information with other information they have about you. We use pixels to automatically collect information when you visit our Site. These technologies usually track advertising preferences from site to site, and gather data about a users’ browsing habits to improve the user experience. You may seek to block tracking pixels by installing a dedicated browser extension or ad-blocking extension for that purpose, adjusting your browser privacy settings or by clicking here.
Managing Your Choices. You can manage your preferences for cookies and tracking technologies. You will not be able to opt-out of any cookies that are “Essential” for the Site. However, you can choose to opt out of non-essential cookies and tracking technologies and you can change your preferences at any time. Some of the advertisers and service providers that perform advertising-related services for us may participate in the European Interactive Digital Advertising Alliance (“EDAA”), the Digital Advertising Alliance (“DAA”) or the Network Advertising Initiative (“NAI”) . Please see the links below for more information on how to opt out.
The NAI's opt-out platform: http://www.networkadvertising.org/choices/
The EDAA's opt-out platform http://www.youronlinechoices.com/
The DAA's opt-out platform: http://optout.aboutads.info/?c=2&lang=EN
User Identification. We use certain tracking technologies to identify businesses and professionals visiting our Site. These trackers collect your IP address, pages visited, visit duration and frequency, referral source, and device information, and cross-references this data against their proprietary B2B contact database to identify the company or individual associated with your visit. We use this information for B2B marketing and sales outreach.
Opting-Out of Marketing Communications from Us
You may opt-out at any time of receiving direct marketing emails and other promotional email communications. You may opt-out by choosing the "Unsubscribe" option available as a link in every promotional email.
We will gladly comply with all requests to opt-out of or unsubscribe from promotional communications, but reserve the maximum amount of time allowed by law to process such requests. You cannot opt-out of certain transactional emails or communications, which are necessary to conclude a transaction or provide the Site or Services.
Children's Information
The Site and Services are not directed or targeted to persons under 18 years of age. We do not knowingly market to or collect any personal information from children under the age of 18. If you are under 18, you are not permitted to submit any personal information to us or on the Site.
If you are a parent or guardian, and believe that we have the personal information of your minor child in our database, please contact us to request that we remove such information from our records.
Security
We have implemented technical and organizational measures designed to protect against the loss, misuse, and alteration of your personal information. Despite our efforts, however, no security measures are perfect or impenetrable. We appreciate your help in safeguarding the integrity of your own and others' privacy, and encourage you to let us know immediately if you suspect that any personal information you shared with us is being used contrary to this Privacy Policy.
Data Retention
We will retain the personal information that we collect where we have an ongoing legitimate business need to do so, including to provide you with our Services and Site, or to comply with applicable legal, tax or accounting requirements. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it. If this is not immediately possible because your personal information has been stored in backup archives, we will securely store your personal information and isolate it from any further processing until deletion is possible.
International Transfers
Our Site is targeted to businesses in the United States. We are located in the United States, and the personal information that we collect is stored on servers located in the United States. This means that your personal information will be collected, processed and stored in the United States, which may have data protection laws that are different from (and sometimes less protective than) the laws of your country or region.
By sending us personal information, you agree and consent to the processing of your personal information in the United States, which may not offer an equivalent level of protection to that required in other countries or regions (particularly the European Economic Area), and to the processing of that information by us on servers located in the United States, as described in this Privacy Policy.
With respect to transfers to third-party service providers, we take reasonable steps to ensure appropriate safeguards.
State Privacy Rights
Depending on your location and applicable law, you may have certain rights regarding your Personal Data depending on your location, subject to applicable limitations and exceptions under law. These rights may include:
The right to confirm whether we process your Personal Data
The right to access your Personal Data
The right to correct inaccuracies in your Personal Data
The right to request deletion of your Personal DataThe right to obtain a copy of your Personal Data in a portable and, where technically feasible, readily usable format
The right to opt out of the processing of Personal Data for purposes of targeted advertising or the sale or sharing of Personal Data, if we conduct any such targeted advertising or sell or share data that is considered a sale under applicable law.
The right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects
The right not to be discriminated against for exercising any privacy rights
We do not sell your personal information within the scope of, and according to the defined meaning of a "sale" under, NRS 603A.
We will respond to verified consumer requests within the timeframe required by applicable law. We may request additional information to verify your identity before processing a request.
To exercise any applicable privacy right, please contact us at info@athena-cf.com.
Who We Are and How to Contact Us
Athena is a Delaware Limited Liability Company with the following contact information: